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Introducing Ana


Introducing Ana

Whilst on a sailing trip with their families around the Amalfi Coast, Sims Hilditch founder and leading interior designer Emma Sims Hilditch, and our Managing Director Jamie Robb, found themselves entranced by the abundance of vibrant and ornate tiles for which this region of Italy is so renowned.

"Everywhere you look in Capri, you see decorative tiles in bold patterns and beautiful, vibrant colours," says Jamie. "They cover every wall, every doorstep and floor, and they look absolutely stunning in the warmth of the Mediterranean light."

Having worked together previously to create the Emma collection, the pair resolved to collaborate on a new collection of hand painted tiles inspired by what they had seen.

Emma Sims HIlditch and Jamie Robb worked together on a new collection, inspired by their trip to the Amalfi Coast.

Design process: developing the collection

Back at home in England, Emma and Jamie worked closely with our team of artisans to develop the new collection, which they named Ana in homage to Anacapri - a charming town set high on the island of Capri.

Taking inspiration from the abundance of exquisite eighteenth and nineteenth century patterns seen in Italy, they set about creating a hand painted design for the collection that would beautifully suit the English home, while maintaining the decorative appeal that makes Mediterranean ceramics so distinctive.

For the kitchen of Sims Hilditch's design studio, Emma chose two panels of Ana tiles in Powder Blue, framed by Ana Plain tiles.

Emma worked with the team to develop a palette of five soft colours that would work in harmony with our cooler northern light. Each of the glaze colours was pored over, chosen and precisely mixed from our bank of more than fifty pigments and stains, to ensure the perfect tone.


Burnt Orange



Powder Blue

Plain tile

The resulting collection features an elegant and timeless pattern with pleasing symmetry, a central diamond motif and intricate floral corners.

The palette retains much of the warmth and richness so characteristic to the Mediterranean, with colours such as Amber, a golden-toned ochre, and Burnt Orange, an earthy sienna. Powder Blue, a pretty sky blue, and Thyme, a lively green, reflect the colours of a British summer. Finally, Charcoal offers a grounding and versatile neutral. Each of these colours can be paired with our Ana Plain Tile, a soft antique white, and each is finished with a crackle glaze.

Our artists use the traditional Majolica method to paint each tile by hand. In this technique, every stroke of the pattern is painted directly onto the unfired glaze of each tile. This means that the base glaze and the artist's work can be fired a the same time, enhancing the fluidity and intensity of the artist's brush strokes.

Sims hilditch ana tiles hand painting web res copy

The tiles are painted in the traditional Majolica technique, whereby each brushstroke is painted by hand onto the raw glaze.

“Ana is a timeless pattern in the Mediterranean style that uses softer, more muted colours that are beautifully suited to the English home,” says Emma. “The subtlety of the colours developed for this design means that the tiles are incredibly versatile and can be used on the walls of a bathroom, kitchen, or even around fireplaces and woodburning stoves."

At the Sims Hilditch design studio, and at her home in the Cotswolds, Emma has chosen to use tiles from the Ana collection in a variety of settings, both inside and out.

Hand painted Ana tiles in Amber add detail and charm to the window ledge in this bathroom at Emma Sims Hilditch's Wiltshire home.

The area above Emma's range cooker is brought to life with two panels of hand painted Ana tiles in Charcoal, framed with plain tiles from the same collection.

Hand painted Ana tiles in Burnt Orange add a touch of romance to the flower room at Emma's Wiltshire home.

At the Sims Hilditch design studio, Ana tiles in Powder Blue are laid in a rectangular panel and framed with plain tiles tiles from the same collection.

This garden table has been creatively tiled in a chequerboard formation using hand painted Ana tiles in Thyme, with plain tiles from the same collection.

As artisans first and foremost, we delight in the opportunity to partner with other creative businesses that share our values for British craftsmanship, attention to detail and timeless design. Sims Hilditch is one of the most influential and trusted interior design studios operating today, and it has been a true pleasure and an honour to collaborate with Emma and her team.



As featured in…

House & Garden
The Telegraph
Homes & Gardens
English Home
Elle Decor
Country Homes
Period Living
Country Life
Country and Town House
Architectural Digest
Marlborough Made