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The Ana collection welcomes a new colourway

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The Ana collection welcomes a new colourway

Introducing Ana Azure Blue, a new shade inspired by sun-lit seas 

Our much-loved Ana collection, created in collaboration with Sims Hilditch welcomes a new shade this season: Ana Azure Blue. Inspired by the crystalline waters that lap the shores of Anacapri - the island retreat that first sparked the Ana story - this cool, vibrant blue captures the spirit of the Mediterranean at its most luminous.

Evoking endless skies and sun-lit seas along the Amalfi coast, Azure Blue feels both uplifting and deeply serene. It is a colour that brings clarity and freshness to interiors, recalling summer days spent by the water’s edge.

A fresh expression of a familiar favourite

The Ana collection is celebrated for its delicate, hand painted motifs - each one a contemporary echo of traditional Mediterranean pattern. In Azure Blue, these designs take on a new character: fluid, light-filled and full of movement. The colour enhances the intricacy of the pattern, catching the eye without overwhelming it.

This balance makes Ana Azure Blue as well suited to bold applications as it is to more subtle moments. Used across a feature wall, it creates a confident focal point; in smaller areas, it offers a refined accent with enduring appeal.

Ana azure blue journal 2

Intricate patterns weave together in a stunning lattice design, bringing elegance and timeless charm to any space.

Versatile by nature

From statement kitchen splashbacks to decorative bathroom borders or characterful cloakrooms, Ana Azure Blue brings a sense of timeless elegance to a wide range of settings. Its clear, vibrant tone pairs beautifully with crisp whites and soft neutral palettes, while also sitting harmoniously alongside warmer hues and natural materials such as wood and stone.

The result is a tile that feels rooted in tradition yet effortlessly contemporary - an addition to the Ana collection that is as versatile as it is beautiful.

Inspired by place, designed for living

Like the rest of the Ana collection, Azure Blue is guided by a sense of place and crafted for modern interiors. It offers a gentle reminder of coastal escapes and Mediterranean light, translated into a colourway that brings freshness, depth and enduring style to the home.

Ana azure blue journal 1

Ana Azure Blue is meticulously hand painted using the Majolica technique by our skilled artisans. Each brushstroke is applied directly onto raw glaze, leaving little room for error, before the tile is fired to perfection in our kiln.

The art of Ana

The Ana collection is painted using the traditional Majolica method, where every stroke is applied directly onto the unfired glaze of each tile. This technique allows the base glaze and the artist's work to be fired together, enhancing the fluidity and intensity of each brushstroke. The resulting collection features an elegant and timeless pattern with pleasing symmetry, a central diamond motif and intricate floral corners.

A fresh note in the Ana collection

Azure Blue complements the existing Ana palette perfectly, bringing a vibrant note that enhances the collection’s versatility. It pairs beautifully with the softer neutrals and pastels in the range, like Ana Thyme, while also providing a striking contrast to warmer terracotta and earthy tones, like Ana Amber. This makes it easy to mix and match within the Ana collection, whether creating a harmonious, layered look or a dynamic, playful combination.

Like the rest of the Ana collection, Ana Azure Blue is available on an 11x11cm rustic terracotta tile, with a choice of Chalk White or Antique White as the base colour.

Explore Ana Azure Blue

Ana collection powder blue tiles white hart kitchen

Ana Powder Blue range cooker splashback at Sims Hilditch's studio, The White Hart

Ana burnt orange

Ana Burnt Orange adorns this sink backsplash in a sun-filled utility room

Ana collection thyme loggia tabletop

This garden table has been creatively tiled in a chequerboard formation using hand painted Ana tiles in Thyme, with plain tiles from the same collection.

Ana collection powder blue tiles white hart studio

Ana Powder Blue paired with Antique White tiles

A table tiled with hand painted Ana tiles in Thyme with White grout

A table tiled with hand painted Ana tiles in Thyme with White grout

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As featured in…



House & Garden
The Telegraph
Homes & Gardens
English Home
Elle Decor
Country Homes
Period Living
Country Life
Country and Town House
Architectural Digest
Sheerluxe
The Times and Sunday Times
Marlborough Made