Privacy and Cookies

Background

Marlborough Tiles Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits www.marlboroughtiles.com (“Our Site”), purchases or enquires about our products, or signs up to receive communications from us.

We will only collect and use personal data as described in this Privacy Policy and in a manner consistent with our obligations and your rights under applicable data protection law, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and, where relevant, the Privacy and Electronic Communications Regulations 2003 (“PECR”).

Please read this Privacy Policy carefully to understand how we collect, use and protect your personal information.

1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

“Account” means an account required to access and/or use certain areas and features of Our Site.

“Cookie” means a small text file placed on your computer or device when you visit certain parts of Our Site and/or use certain features of Our Site.

“Cookie Law” means applicable law governing the use of cookies and similar technologies, including PECR.

“personal data” means any information relating to an identified or identifiable individual.

“We/Us/Our” means Marlborough Tiles Ltd, a limited company registered in England under company number 5794390, whose registered and main trading address is Elcot Lane, Marlborough, Wiltshire, SN8 2AY.

2. Information About Us

2.1 Our Site is owned and operated by Marlborough Tiles Ltd, a limited company registered in England under company number 5794390, whose registered address and main trading address is Elcot Lane, Marlborough, Wiltshire, SN8 2AY.

2.2 Our VAT number is 330037453.

2.3 For matters relating to data protection and privacy, you can contact us by email at info@marlboroughtiles.com, by telephone on 01672 512422, or by post at Marlborough Tiles Ltd, Elcot Lane, Marlborough, Wiltshire, SN8 2AY.

3. What Does This Policy Cover?

This Privacy Policy explains how we collect and use your personal data when you use Our Site, contact us, purchase or enquire about our products or services, create an account, request samples or brochures, or sign up to receive marketing communications from us.

Our Site may contain links to other websites. We have no control over how your data is collected, stored or used by those websites. We recommend that you review the privacy policies of any third-party websites before providing them with personal data.

4. Your Rights

Under UK data protection law, you have a number of rights in relation to your personal data. Depending on the circumstances, these include:

4.1 The right to be informed about our collection and use of your personal data.

4.2 The right to access the personal data we hold about you.

4.3 The right to have inaccurate or incomplete personal data corrected.

4.4 The right to request the deletion of your personal data in certain circumstances.

4.5 The right to request that we restrict the processing of your personal data in certain circumstances.

4.6 The right to data portability, where applicable.

4.7 The right to object to our processing of your personal data in certain circumstances, including the right to object to direct marketing at any time.

4.8 Rights relating to automated decision-making and profiling, where applicable.

You can exercise these rights by contacting us using the details in section 15.

If you have concerns about our use of your personal data, please contact us first and we will endeavour to resolve the matter.

You also have the right to make a complaint to the Information Commissioner’s Office (“ICO”), the UK supervisory authority for data protection.

5. What Data Do We Collect?

Depending on how you interact with us, we may collect and process information including:

• your name;
• postal, billing and delivery address;
• email address;
• telephone and mobile telephone number;
• account and login information;
• order, quotation, sample request and transaction information;
• information relating to products you have purchased or expressed an interest in;
• correspondence and communications with us;
• marketing preferences and records of your consent to receive marketing;
• information relating to your interaction with our email or SMS communications;
• information submitted through forms on Our Site;
• technical information about your use of Our Site, such as your IP address, browser and device information; and
• information collected through cookies and similar technologies.

Payment information may be processed by our payment providers. We do not necessarily receive or retain your complete payment card details ourselves.

6. How Do We Use Your Data?

6.1 We will only process your personal data where we have a lawful basis for doing so.

Depending on the circumstances, this may be because:

• processing is necessary to enter into or perform a contract with you;
• you have given us your consent;
• processing is necessary for compliance with a legal obligation; or
• processing is necessary for our legitimate business interests, provided that those interests are not overridden by your rights and interests.

6.2 We may use your personal data for purposes including:

• providing and managing your Account;
• providing access to Our Site;
• processing enquiries, quotations, sample requests and orders;
• supplying and delivering our products;
• taking and processing payments;
• communicating with you about an enquiry, sample request, order or delivery;
• providing customer service and responding to questions or complaints;
• keeping appropriate business, financial and transaction records;
• personalising and improving our products, services and website;
• conducting market research;
• analysing use of Our Site and gathering feedback;
• preventing fraud and maintaining the security of Our Site; and
• sending marketing communications where you have consented to receive them or where we are otherwise permitted to do so by law.

6.3 We may contact you by email or telephone where this is reasonably necessary in connection with an enquiry, sample request, quotation, order, delivery or other service you have requested. These service communications are separate from marketing communications.

Marketing communications

6.4 With your consent and/or where otherwise permitted by law, we may use your personal data to send you marketing communications about Marlborough Tiles products, collections, offers, events, inspiration, news and services.

Marketing communications may be sent by email or SMS, depending on the contact details and marketing preferences you have provided to us.

6.5 Where we rely on your consent for marketing, you may withdraw that consent at any time.

You can unsubscribe from marketing emails by using the Unsubscribe link included in our marketing emails.

You can unsubscribe from SMS marketing by replying STOP to an SMS message from us.

You may also contact us directly to change your marketing preferences.

6.6 Unsubscribing from marketing will not prevent us from sending you communications that are necessary to administer an existing order, enquiry, account or other service you have requested.

For further information about our SMS marketing service, please see our SMS Messaging Terms & Conditions.

7. How Long Do We Keep Your Data?

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including satisfying any legal, accounting, tax or reporting requirements.

Different types of information may therefore be retained for different periods.

Where we process information based on your consent, we will cease using it for that purpose when you withdraw your consent, unless we have another lawful reason to retain it.

We may retain limited information about an opt-out or withdrawal of consent so that we can respect your marketing preferences in the future.

8. How and Where Do We Store Your Data?

We take appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.

Some of the third-party service providers we use may process or store personal data outside the United Kingdom.

Where personal data is transferred internationally, we will take appropriate steps to ensure that it receives an appropriate level of protection in accordance with applicable data protection law. This may include relying on adequacy regulations or appropriate contractual safeguards.

9. Do We Share Your Data?

9.1 We do not sell your personal data.

9.2 We may share personal data with trusted third-party service providers where necessary for the operation of our business and the provision of our products and services.

These may include providers of:

• website hosting and ecommerce services;
• payment processing;
• delivery and logistics;
• IT and technical support;
• analytics;
• advertising;
• email and SMS marketing services; and
• other services necessary to operate our business and communicate with customers.

Where a third party processes personal data on our behalf, we take appropriate steps to ensure that it is handled securely and in accordance with applicable data protection law.

9.3 We may also disclose personal data where required to do so by law, regulation, court order or another lawful authority, or where reasonably necessary to protect our legal rights.

9.4 We may compile aggregated or anonymised information about the use of Our Site, sales, customers and other business activity. Where information has been properly anonymised so that individuals can no longer be identified, it is not personal data and may be used or shared for business and analytical purposes.

10. What Happens If Our Business Changes Hands?

We may expand, reduce, sell or transfer all or part of our business.

Where this happens, personal data relevant to that part of the business may be transferred to the prospective or new owner as part of the transaction, subject to appropriate safeguards and applicable data protection law.

Any new owner or controlling party may only use your personal data for purposes consistent with those for which it was originally collected, unless another lawful basis applies.

11. How Can You Control Your Data?

You can control how we use your personal data for direct marketing.

You can:

• unsubscribe from marketing emails using the unsubscribe link provided in the email;
• unsubscribe from SMS marketing by replying STOP;
• change your preferences where preference controls are made available to you; or
• contact us directly using the details in section 15.

If you opt out of marketing, we may retain limited information to record your preference and ensure that we do not send you further marketing through the channel from which you have opted out.

12. Your Right to Withhold Information

You may access certain areas of Our Site without providing personal data.

However, certain information will be required where it is necessary for us to provide a service, respond to an enquiry, create an account, process an order, arrange delivery or provide another feature you have requested.

You are not required to consent to receiving marketing communications in order to purchase products or services from Marlborough Tiles.

13. How Can You Access Your Data?

You have the right to request access to the personal data we hold about you.

This is commonly known as a “subject access request”.

There is normally no fee for making a request. We may, however, charge a reasonable fee or refuse to comply where a request is manifestly unfounded or excessive, as permitted by law.

We may need to ask you for information to confirm your identity before providing personal data.

Please contact us using the details in section 15 if you wish to exercise any of your data protection rights.

14. Our Use of Cookies

14.1 What are Cookies?

Cookies are small text files placed on your computer, smartphone or other device when you visit a website.

We use cookies and similar technologies to operate Our Site, remember preferences, understand how visitors use Our Site and, where you have consented, support analytics and marketing activities.

14.2 Necessary Cookies

Some cookies are strictly necessary for Our Site to operate correctly, for example to enable essential website functionality, security, shopping basket or payment features.

These cookies do not require your consent where they are strictly necessary to provide the service you have requested.

14.3 Analytics and Marketing Cookies

We may also use analytics, functionality and marketing cookies or similar technologies.

Where required by law, these cookies will not be placed on your device unless you have given your consent through our cookie consent controls.

You can refuse or withdraw your consent to non-essential cookies without preventing you from accessing the basic functions of Our Site.

14.4 Third-party Cookies

Some features of Our Site use services supplied by third parties, which may place cookies or use similar technologies where you have consented to them.

These may include services relating to payments, website analytics, video content and advertising.

Third-party providers are responsible for their own processing of personal data where they act as independent data controllers. We recommend reviewing their privacy information where appropriate.

14.5 Cookies currently used on Our Site

The cookies used on Our Site may include:

The cookies and technologies used by Our Site may change as our website and third-party services change. Our cookie consent tool should provide current information about the categories of cookies being used and allow you to manage your preferences.

14.6 Managing Cookies

When you first visit Our Site, you will be given the opportunity to accept or reject non-essential cookies through our cookie consent controls.

You can change or withdraw your cookie preferences at any time using the cookie controls made available on Our Site.

You can also control cookies through your internet browser. Please note that disabling strictly necessary cookies through your browser may cause parts of Our Site to stop functioning correctly.

15. Contacting Us

If you have any questions about Our Site, this Privacy Policy, the personal data we hold about you or your marketing preferences, please contact us:

Email: info@marlboroughtiles.com
Telephone: 01672 512422
Post: Marlborough Tiles Ltd, Elcot Lane, Marlborough, Wiltshire, SN8 2AY

Please provide sufficient information for us to understand and respond to your request. We may ask you to verify your identity where necessary before responding to a request relating to personal data.

16. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time, for example where our business practices, website, service providers or applicable laws change.

Any updated Privacy Policy will be published on Our Site.

We recommend that you review this page periodically to ensure that you remain aware of how we use your personal data.

Last updated: August 2026